Whether it’s because you hate looking at yourself through the camera’s lens, whether you dislike your voice, or simply don’t know what to talk about, it’s time to try something new and do more videos. Being in front of the camera can help take you to the next level when pitching to clients, drive more revenue, and allow you to connect in a new way with your community.
It’s important to break through that self-consciousness so you start shining on video. Confidence is a skill you can acquire, which is something I have been working on after more than 20 years in front of a camera. It’s why I speak so much about the topicat conferences and even wrote a book.
Before you even start crafting your message or hit record, it’s important to have a goal or a purpose. Know what story you want to tell. Perhaps you just want to have fun, help others, make more money, or simply connect with others. There is no right or wrong reason to do video. However, once you know your goal, it’s much easier to tell a story to reach that objective.
Great storytellers also know the importance of “show, don’t tell.” Everything they include in their stories serves a purpose and moves the action.
If you won’t be showing a project or doing a product demo in your video, you still have an incredible opportunity to engage with others. The more honest, vulnerable and authentic you are, the more your viewers can connect with what you are saying. If you add context as to why you are sharing this video, the purpose of your story, the challenges you overcame, or the adversities you have faced, you can capture their attention until the end.
Don’t know where to start?
I get it. For those of us who have been telling stories in front of the camera for years, some things seem obvious and easy, but for the rest, even knowing where to begin can be a challenge.
Here are a few prompts to get you started:
- Introduction: nobody knows your story better than you. Why not share it? Make a video introducing yourself, what you like, dislike, what you do, how you got to where you’re at. You can even embed this video in your About Me page. You can even use your About Me to guide you on what to say.
- A day in the life: what does your day look like? How does it start? Do you have a typical day? If you don’t, explain why and you have a great story already.
- How I did it: explain how you did something, whether it’s a craft, a book, a speech or breakfast. You can even do a product demo, and use the video for your next story pin, Instagram story, reel or TikTok.
- Current news discussion: comment on trending topics, movie trailers, new music releases, a post or meme that caught your attention. These videos perform extremely well on YouTube and IGTV. Choose a topic you’re passionate about so it’s easier to have an opinion and point of view.
- Something I love: share your passion or love for something or somebody. It can be a sports team, a pair of leggings, lip balm, chocolate, a song, a movie, your child, your pet, running, sleeping, organizing or coffee. Explain why you have such strong feelings. Don’t be afraid of expressing your affinity and passion! That energy is contagious and draws people in.
These are just conversation starters to spark your creativity. I hope they help you with your next video but feel free to experiment with different kinds of content to see what works best for you and your audience.