Video looks crisper than ever and all that high definition allows you to look at all your flaws with detailed precision. And keep in mind that these days even your camera phone records in high definition. What does this mean for makeup application? Instead of piling it on, you need to blend as much as possible.
Prep your skin. Apply moisturizer if needed and then a primer. I like oil-free primers from Smashbox, Benefit, Laura Mercier, Hourglass and Clinique. They not only help your skin look smoother, but they also help makeup last longer.
Find a foundation that really matches your skin and blend it as much as you can. I always recommend either using a damp sponge or the best foundation brush that you can afford.
To avoid shine, blot and use a powder that is actually colorless. Make Up Forever, Laura Mercier, Kat von D and Mary Kay offer great powders that really don’t have any color to them but do absorb oil.
Matte eyeshadows work best on camera, and earth tones (beige, browns, taupe) are the most flattering. Fake eyelashes can really open up your eyes but can be tricky to apply.
For HD television and video, remember that matte is always better than shimmer. If you’re a fan of highlighters, apply sparingly on your upper cheekbones and the tip of your nose if you want to draw attention to it.